For those of you who have lived with me, you know that I am pretty obsessed with coffee. We might also use the word “addicted.” My gateway drink was at age 11 or 12, when Mom let me have a “decaf, nonfat vanilla latte” at Starbucks. From there, I moved onto non-caffeinated lattes. Then, in the summer of 2006, I scored a job at Peet’s Coffee. While at Peet’s, I learned to appreciate black coffee, to differentiate between beans of different origins, and how to work the espresso machine. I never got to become a true Espresso Machine Artist because I had to go back to school, but I learned enough about coffee that drinking sub-par coffee no longer seemed bearable (this is also called “being a snob”). Around this time, I started calling coffee “The Elixir of Life”: at first, just to myself, then whispering the phrase aloud, not unlike Gollum lusting after “my precious.”
So now that I’ve made my coffee background known (I’m addicted and I’m picky), I’d like to take on the topic of Coffee in Mexico. This is a two-part story: today’s post will cover coffee consumption at home, while Part II will deal with cafés and prepared coffee to be purchased.
As you may know, Mexico is a coffee-producing country, but only certain states have the right climate (tropical weather and high altitude) to grow coffee. Chiapas–Paco’s home state–might be the most famous coffee region here in Mexico.

I took a picture of this coffee plant (the green fruit eventually become the red coffee berries with the precious raw bean inside) in 2007, in a field near by dear friend Tere’s home village.
In San Cristóbal de las Casas, the largest city in the highlands of Chiapas where many Mexican and international tourists descend every summer and winter, local cafés proudly advertise that they use Chiapas beans. But perhaps you’re scratching your head–have you ever seen a Chiapas blend on sale in a fancy American coffee shop? Probably not. I talked about this once with one of the owners of JoJo’s Coffee, my favorite coffee shop in New Haven, Connecticut. Essentially, when you line up Mexican beans with those from other parts of Latin America, the Pacific or Africa, they just don’t stand out. The flavor isn’t as complex. After having consumed a LOT of Mexican coffee, I have to say that I agree.
However, I still buy Mexican beans. Why? Until recently, a kilo (2.2 lbs) of beans cost about 100 pesos, or about 8 dollars. The only place to really find coffee from other countries is Starbucks, where a pound or less can cost more than 100 pesos. So while in Mexico, we drink Mexican coffee. And you can bet I drink Sulawesi, Ethiopian and Central American coffee with great gusto as soon as I touch down in the States.
It’s actually not that easy to buy coffee beans in Guadalajara, especially if you want to have options. There are a few small chains here in Guadalajara that roast and sell their own beans. But rather than different varietals from different parts of the world, they have totally different choices available: you can pick between caracolillo (peaberry) and planchuela (normal flat-sided bean), or torrificado (roasted with sugar), and then there are usually several blends that mix these different types of coffee in different proportions, and then give them confusing names like “europeo,” “americano,” or “espresso,” which don’t give much clue as to the flavor one should expect. Recently, the price of coffee increased by 65% at the nearest coffee outlet, which makes for rather staggering sticker shock.
I make coffee with a French press, which is, in my opinion the best way to make brewed coffee. We buy whole beans and grind them as needed. This is not the usual way to make coffee here. Paco had never seen a French press or a mini grinder when I pulled them out of my bag when I first moved here.
What is the most common way of making coffee in Mexico? Apparently, it’s the easiest: instant coffee (known here universally as Nescafé). I had literally never tried instant coffee before going to Mexico, and I didn’t know anyone who drank it in the States. But if you visit any upper middle/middle class family in Mexico, they’ll offer you coffee, which means a cup of hot water and the jar of Nescafé.
I found this practice quite perplexing. I duly tried the Nescafé, and it’s not good. If I make it strong enough to be able to taste some flavor approximating coffee, I get so jittery that I wonder what other substances go into those fiendish “coffee” granules. So here’s my confusion: Even if Mexico doesn’t have the greatest coffee beans in the world, why would anyone drink instant instead of real brewed coffee? I don’t have the answer. But I have some ideas.
I think that perhaps here, coffee isn’t supposed to be strong: it’s supposed to have a mild “coffee flavor” and taste sweet. I haven’t met a single person here in Mexico who takes their coffee without sugar or at least artificial sweetener. People are usually surprised that I don’t want sugar. And as is widely known, sugar masks lots of deficiencies. As an interesting side note, people don’t usually take their coffee with milk or cream, though.
Not everyone drinks instant coffee, of course. I know of at least one family here in Guadalajara who also uses a French press. They really saved us last year when the glass carafe for our French press broke, kindly giving us a spare that they didn’t need. Buying a replacement glass for a Bodum French press is not easy to do here.
Back in Chiapas, Paco’s mom makes coffee in a pot on the stove. She heats the water, and then adds a small amount of ground coffee that comes in small plastic packets. She stirs it into the water, and it eventually settles on the bottom of the pot. She then adds a generous amount of sugar. The ratio of coffee to water is pretty low, so it’s very mild.
Paco tells me that he has been drinking coffee this way for as long as he can remember. (He actually claimed that he drank coffee from a baby bottle, but this turned out to be a joke). But even as a preschooler, he anxiously awaited his cafecito in the morning, complemented with a few small pieces of sweet bread. This is amazing to me, since coffee is not a “kid beverage” in the United States. But since everyone drinks it so weak and so sweet, it’s not surprising that kids would like it.
I wondered if perhaps there was an economic component to the preference for Nescafé, but Paco says that his mom’s method is probably the same price. In both cases, you avoid the market fluctuations that apparently affect whole bean coffee prices. And obviously, there is a convenience factor with Nescafé. But I’ve also wondered before if it’s somehow perceived as more glamorous than the traditional way of making coffee in Mexico (in a pot on the stove).
Whatever the explanation may be, Nescafé’s dominion is apparent: at the new Walmart down the road, there was about three times as much shelf space dedicated to different varieties of instant coffee as there was to ground coffee. And there was only one brand of coffee available whole bean.
In the next post on my thoughts about The Elixir of Life, I’ll discuss the things I’ve noticed about buying coffee in cafés, 7-Eleven, and Starbucks.